MRR BEAST

Ranking methodology

This page describes how the leaderboard computes, normalises, and verifies Monthly Recurring Revenue (MRR). It is the working specification for the first public edition and will be versioned when it changes.

What we measure

Each entry is a company (and its founder) with a single MRR figure in US dollars. MRR is the sum of all active recurring subscription revenue, normalised to one month. One-time payments, setup fees, and services revenue are excluded.

Normalisation rules

  • Annual contracts are divided by 12; quarterly contracts by 3. A $24,000 annual plan counts as $2,000 of MRR.
  • Usage-based recurring revenue is counted as the trailing 3-month average of recurring usage fees, not the best month.
  • Discounts count at the price actually paid. A plan listed at $100 sold at $80 contributes $80.
  • Non-USD revenue converts at the European Central Bank reference rate on the snapshot date.

Self-reported vs. verified figures

There are two tiers. Self-reported figures are attested by the founder on the submission form and are labeled "self-reported" on the leaderboard. Verified figures are backed by evidence from a billing or analytics provider (for example a Stripe, ChartMogul, or Baremetrics dashboard showing the account name and date, via screenshot or share link) and are labeled "verified". Both tiers appear in the same ranking; the label is always visible.

Expansion, new business, and churn

The ranking sorts by total MRR at the snapshot. Where a company shares component data, the month-over-month change is broken down into new business (revenue from customers acquired that month), expansion (upgrades and added seats from existing customers), contraction (downgrades), and churned MRR. Churned revenue is subtracted on the cancellation effective date, not at the end of the billing period, and involuntary churn (failed payments) is treated the same as voluntary cancellation.

Snapshot and publication

Figures are taken as of 23:59 UTC on the last calendar day of each month and published within the first five business days of the following month. A figure submitted mid-month counts toward the next snapshot.

Disputes and corrections

Anyone can dispute a published figure through the submission form by providing the corrected number and supporting evidence. Disputed entries are flagged "under review" within 48 hours and resolved within five business days. Figures that cannot be substantiated are removed from the ranking, and repeat misreporting excludes a company from future editions.